2020, Bruce Friedrich
Plant-based and cultivated meat are poised to transform the global food system. In an eye-opening talk, food innovator Bruce Friedrich shows how government support can move this industry forward, revolutionizing the way we eat. Bruce Friedrich is cofounder and executive director of The Good Food Institute (GFI), an international nonprofit that is fostering a sustainable, healthy and just agricultural system through food innovation. With branches in the United States, India, Israel, Brazil, Europe and Asia Pacific, GFI is accelerating the production of plant-based and cell-based meat, eggs and dairy in order to bolster the global protein supply while protecting our environment, promoting global health, and preventing food insecurity and animal cruelty.